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Kamis, 17 September 2015

Ebook Free The Fast Track to Your Technician Class Ham Radio License: Covers all FCC Technician Class Exam Questions July 1, 2018 until June 30, 2022 (Fast Track Ham License Series) (Volume 1)

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The Fast Track to Your Technician Class Ham Radio License: Covers all FCC Technician Class Exam Questions July 1, 2018 until June 30, 2022 (Fast Track Ham License Series) (Volume 1)

The Fast Track to Your Technician Class Ham Radio License: Covers all FCC Technician Class Exam Questions July 1, 2018 until June 30, 2022 (Fast Track Ham License Series) (Volume 1)


The Fast Track to Your Technician Class Ham Radio License: Covers all FCC Technician Class Exam Questions July 1, 2018 until June 30, 2022 (Fast Track Ham License Series) (Volume 1)


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The Fast Track to Your Technician Class Ham Radio License: Covers all FCC Technician Class Exam Questions July 1, 2018 until June 30, 2022 (Fast Track Ham License Series) (Volume 1)

Product details

Series: Fast Track Ham License Series (Book 1)

Paperback: 282 pages

Publisher: CreateSpace Independent Publishing Platform; 2 edition (May 24, 2018)

Language: English

ISBN-10: 1720317992

ISBN-13: 978-1720317999

Product Dimensions:

8.5 x 0.6 x 11 inches

Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

7 customer reviews

Amazon Best Sellers Rank:

#411,889 in Books (See Top 100 in Books)

A great book to not only study the test- but actually learn the material. The author not only walks you through the question pool, but gives an in depth explanation of each answer. It is even better when coupled with the Audible audio version of the book.

If you seem your ham license this a good place to start. It was a very informativetext that gave me insight on what I didn't know and refreshed what I did. At somepoint I hope to be able to chat with the author over the air waves.

If your like me and prefer to "listen and see" to learn a subject matter instead of reading it, get the audio book and the kindle version to follow along. Once your done with the book take a sample test and I'm sure you will get a passing grade. I took the technicians exam and passed with 100% because of this book. Money well spent.

Very animated

Great read. I had a basic understanding of most of the necessary topics, but the author of this book does a wonderful job explaining each of the concepts from which the individual questions are derived.Will invest in the same book format General class license when I get ready to take the test.

Listened twicetests easily passed

I find that on line testing that I learn more

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The Fast Track to Your Technician Class Ham Radio License: Covers all FCC Technician Class Exam Questions July 1, 2018 until June 30, 2022 (Fast Track Ham License Series) (Volume 1) PDF
The Fast Track to Your Technician Class Ham Radio License: Covers all FCC Technician Class Exam Questions July 1, 2018 until June 30, 2022 (Fast Track Ham License Series) (Volume 1) PDF

Jumat, 11 September 2015

Download Medea and Other Plays (Turtleback School & Library Binding Edition) (Penguin Classics), by Euripides

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Medea and Other Plays (Turtleback School & Library Binding Edition) (Penguin Classics), by Euripides

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Medea and Other Plays (Turtleback School & Library Binding Edition) (Penguin Classics), by Euripides

Product details

Series: Penguin Classics

School & Library Binding: 208 pages

Publisher: Turtleback Books (August 30, 1963)

Language: English

ISBN-10: 0613033302

ISBN-13: 978-0613033305

Product Dimensions:

7.8 x 5.3 x 0.7 inches

Shipping Weight: 9 ounces

Average Customer Review:

4.3 out of 5 stars

32 customer reviews

Amazon Best Sellers Rank:

#2,569,339 in Books (See Top 100 in Books)

Euripides is the tragic author who rings most familiar to modern ears. While Aeschylus is not far removed from the origins of tragedy in Dionysian rituals, the constant theme of Euripides is the effort we must make to sustain civilization and a reasonable life within it against the entropic forces which always threaten its dissolution.The influence of Socrates is not hard to discern. The gods are now believed in because they must be the enforcers of moral law. Men and women ought to resist unreasonable emotional urges or face tragic consequences. The single worst fate man can encounter is the loss of his reason.That tragedy made this turn, the gods being pushed off stage and made objects of belief instead of necessity, the characters depicting real people instead of irrational forces of nature and the warm embrace of reason and everything civilized—these are all marks of progress towards a freer and happier human condition. Euripides should be celebrated as a herald of enlightenment thinking.And, of course, the plots themselves have their own interest and merit. All college students should be exposed to Greek civilization and Euripides, humanizing the Socratic revolution by incorporating it into the tragic tradition, is an excellent vehicle to introduce it. This translation, while some fifty years old, reads like modern English and can still be used at the collegiate level. Highly recommended.

I like modern, readable translations and these are great. There are some very nice and helpful footnotes provided which were very much appreciated. I teach Ancient Philosophy, among other topics, and I was very happy with these translations of profound works of art. Medea, for instance, is a truly alarming and impressive creation.

thanks

Love Euripides. It's a decent translation.

Medea and Other Plays is a collection of plays: Medea, Hippolytus, Electra, and Helen.It begins with Medea, whose husband has married the daughter of Creon, the king. Medea and her childrean are banished from the land, so Medea concocts a plot to kill the king, her husband, his new wife, and the children in revenge against her spouse.She then tricks the daughter of creon into wearing cursed robes so htat she is killed, and the king with her, and then she kills her children, much to her husband's dismay.Then the next book is Hippolytus. Hippolytus begins with the banished king of Athens and his illegitimate son Hippolytus, who is not favorable towards women, so he garners the hate of Aphrodite, who concocts a plot against him. A womam claims to love him, and in secret wants to see him, but he exclaims to the world the evils of women, and with her secret out, she hangs herself. Then the king of Athens returns and thinks his son is guilty and so allows him to be punished by Poseidon, but later finds this is not true, so Hippolytus is freed, and he forgives his father before he dies.The 3rd book is Electra, the daughter of Agamemmnon and Clymnestra, who marries a poor farmer by order. The son, Orestes, was also sent away but soon returns after he is grown, and ends up staying with the farmer. Orestes then embarks to revenge his fathers death, and kills Clymnestra and her lover Aegisthus.The 4th and final book is Helen, in which Helen fears that Menelaus didnt return safely from Troy, only to meet him in person at a later date. Then they must escape from Egypt where they are, which they do by tricking Theoclymenus into giving them a boat.These 4 greek plays are excellentlly written, Euripides,afterall, was one of the greatest greek playwriters of all time, and his plays are a wonderful collection of stories.James Morwood translates them very well, so that they are fluid and easy to understand.The book is slightly over 200 pages and is an easy and enjoyable read.It is a recommendable book to anyone looking to get a copy of these plays or any greek play.

Outstanding edition

The book was awesome to read and also very easy to understand. I really enjoyed this book. If your looking to read great book on Greek tragedies then this is the book for you.

I was pleasantly surprised when I was reading "Medea". About halfway through the play, I realized that the themes of revenge, depression, and female empowerment are still relevant. Infidelity and vengeance are things witnessed everyday: in movies, in the news, maybe even in our own lives. This string of themes proves further that human kind hasn't changed too much. Though I did have some problems with the plot and some of the overdramatics. Medea revealed to the audience a vulnerable, passionate woman who has a bit of a drama problem and needs just a little too much attention. I think any reader can appreciate the pain she suffered and the disgusting way people in power dealt with her. But is there a line being far over-stepped by killing one's own children just to make a man feel guilty?Though there is some undeniable hyperbole, it is a story a reader or audience member can empathize, and is totally plausible in a modern setting.

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Selasa, 08 September 2015

Get Free Ebook Attracting Hummingbirds and Butterflies in Tropical Florida: A Companion for Gardeners

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Attracting Hummingbirds and Butterflies in Tropical Florida: A Companion for Gardeners

About the Author

Roger Hammer is a professional naturalist and has an honorary Doctor of Science degree from Florida International University. He is the author of several books including Everglades Wildflowers and Florida Keys Wildflowers.

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Product details

Paperback: 280 pages

Publisher: University Press of Florida (March 3, 2015)

Language: English

ISBN-10: 0813060249

ISBN-13: 978-0813060248

Product Dimensions:

6.1 x 0.5 x 9.2 inches

Shipping Weight: 13.6 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

11 customer reviews

Amazon Best Sellers Rank:

#105,149 in Books (See Top 100 in Books)

This book is very informative about the plants in south Florida that attract butterflies, hummingbirds and other beneficial creatures to the garden. I attended an Extension Service presentation given by this author & was very impressed not only with his knowledge, but his delightful sense of humor, a bit of which comes through in the book. So, it not only makes for an informative read but an entertaining one as well! I chose to order this book on Amazon as it was about $7.00 cheaper than what it is listed for & for what it was selling for at the seminar.

Great illustration and description. Attracting butterflies and hummingbirds is my goal and this book is my asset! It is simple and gives just enough information that I can easily pick and choose the plants I need. Great for the novice.

This is the best book on butterfly gardening I have found for Florida. Very informative (all kinds of detail but not too wordy). Fantastic photos. If you are interested in butterfly gardening in Florida you need this valuable resource!

Roger Hammer is one of our favorite plant people down here in South Florida. And this is a lovely book because it not only features our wonderful native plants but also the well behaved exotics that are essential to our butterflies, bees and our seasonal hummingbirds. Another winner from Mr. Hammer.

Excellent book for those of living in S. Fl. The plant life is different here and most horticultural books and newsletters don't address this subtropical climate. This is a wonderful asset to know what to plant to support the butterfly and hummingbirds in our yards. Pictures are outstanding.

Great book.

Nice commentary and photos

A very practical and comprehensive guidebook....our homeowner association's landscape committee members here in Fort Lauderdale have made great use of it.

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About the Author

JAMES HOARE spent over thirty years in the British Diplomatic Service, with postings to Seoul and Beijing. His last job was Chargé D’Affaires in Pyongyang, North Korea, where he established the first-ever British Embassy. He has written numerous books and articles about East Asia, including Embassies in the East: The Story of the British and Their Embassies in China, Japan and Korea from 1859 to the Present (1999), and, with his wife, Susan Pares, Conflict in Korea: An Encyclopedia (1999).

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Product details

Series: Culture Smart!

Paperback: 168 pages

Publisher: Kuperard; Reprinted edition (September 5, 2006)

Language: English

ISBN-10: 9781857333657

ISBN-13: 978-1857333657

ASIN: 1857333659

Product Dimensions:

4.4 x 0.5 x 6.7 inches

Shipping Weight: 5.6 ounces (View shipping rates and policies)

Average Customer Review:

3.9 out of 5 stars

19 customer reviews

Amazon Best Sellers Rank:

#2,626,871 in Books (See Top 100 in Books)

Purchasing this small travel guide prior to my trip to Korea was a good move. Understanding aculture different from the USA and sometimes very different from other Asian countries isimportant. As a guest in their country I wanted to present myself as well as I could.This book helped me acculturate enough to get by and not insult the Korean populace we metalong the way.Two big items jumped out at me when reading the book.One is that Koreans do not use chop sticks to eat rice. It is considered gauche to do so. In anyeating establishment we entered, from roadside diner to elegant eatery we found chopsticks anda spoon. The spoon is for the rice.Another is how you exchange money or items with another person. You should use your righthand to exchange items and not your left. This was a bit difficult as I am left handed. The peopleI encountered either personally or at a business were very nice about my faux pas but I felt itwas important to try to respect the culture. After a while it came more naturally.I found the part about not entering into a domestic dispute good advice. I am not so sure I woulddo so even in this country without understanding my options first. To do so in a foreign countrywhere my language skills are limited, at best, means I would attempt to find other options thandirect intervention. Treading lightly in another culture is good advice, especially from someonewho has spent time in the diplomatic service.Overall I found the book had a good brief history of the country, its culture and its mores. Youdefinitely want to supplement your reading with other books to corroborate and enhance yourunderstanding of the Land of Morning Calm.I gave the book, purchased in 2010, 4 stars because it can use an update but provided a goodguide to traversing the beautiful Korean culture.Annyeonghi gaseyo.

I read this entire book as part of my ongoing mission to get a good handle on Korean language and culture. I am by no means an expert on Korean culture, but I would say about 95% of the cultural tips included in this book I was already aware of. It didn't really teach me anything I didn't already know. Also even though this book isn't old, it struck me as rather dated. In the last 30 or so years Korea has undergone a very rapid modernization, so with a culture that is undergoing a period of rapid change I do understand it would be hard for any author to really tell an all inclusive story of all of Korea's cultural groups. But it seemed to describe a more conservative attitude that one would see more amongst the older generations. I think many of the trends and attitudes one would encounter with many younger people are absent. For example there is no mention of what is expected of students, what the cultural norms are pertaining to marriage, there is no mention of attitudes pertaining to the LGBT community, or cultural attitudes pertaining to the Western world. This is a good book if you have zero knowledge of Korean culture and you are just starting to explore it.Two things I did like about this book in particular were the emphasis on business interactions (this could be really helpful if you are a Western business person visiting Korea) and I like how the author constantly explains about North Korean culture as well, it's not all focused on South Korea.

We acquired two DVDs and this pocket book in support of a young man deployed and stationed in South Korea.Upon learning that Michael would be soon leaving us to travel to this beautiful country, we decided to acquire these items to learn where he would be spending the next year of his life.We are glad to have shared this experience, we learned much about the country, its people, folkloric dance, foods and religion.If you plan to travel to South Korea and want to arrive with a pocket book in hand that supports your awareness or if you simply want to learn about this country, then this is an excellent choice.Culture Smart will provide information as to life in South Korea, manners, costumes, religious beliefs, and those little issues that could help you manage your relationships abroad.

For being so small, this little book is the best book on Korean culture I have read in a long time. It contains so much, so quickly that I read it twice in just one week. It provides an insight not just as a traveler, but as someone who interacts with Koreans. It provides bits of knowledge, trivia, and tips that is well worth the modest cover price. There are several "crash course" books like this, and take it from someone who owns them all practically, this one is the by far the best.Seeing as how it is designed as an overview, you get more than your money's worth (less than ten bucks including shipping on [...]). Want to give a friend something to read on the airplane ride over before they meet you in Korea? This book fits the bill quite nicely.I'm honestly surprised that this book gets over-shadowed by the "Lonely Planet" series. Ignore the hype and pick up this book.

This book renders essential insight into Korean culture, which is complimentary to the undertaking of studying Korean language. While one may learn to speak Korean, it is also very vital to know more about, appreciate, and understand the culture. This helps better direct language and treat cooloquialisms with awareness, as well as spoken figures of speech. As one may already know, in dealing with language, prosody and the way things are said or understood, are equally important in the dynamics of communication skills.

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Minggu, 06 September 2015

PDF Ebook A Little History of Economics

PDF Ebook A Little History of Economics

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A Little History of Economics

A Little History of Economics


A Little History of Economics


PDF Ebook A Little History of Economics

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A Little History of Economics

Product details

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Audible Audiobook

Listening Length: 9 hours and 52 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Blackstone Audio, Inc.

Audible.com Release Date: March 7, 2017

Whispersync for Voice: Ready

Language: English, English

ASIN: B06WVMGRHJ

Amazon Best Sellers Rank:

Ok, this is not a book one would teach if one were teaching economics, but, when teaching history or sociology, this would be a good introductory book about economics. Written in a "easy-breezy" style, the historical examples sometimes veered into algorithms that needed to be read several times.One key point of the book...the discussion of Joan Robinson's books on economics and then this quotation: "The purpose of studying economics is...to learn how to avoid being deceived by economist." Now that was the high point gleaned from 241 pages of reading about economics.

This book is so well written! It takes you gently from not knowing nothing about economics to understanding the basics of free markets, capitalism, socialism, and many others. I think this method of learning economics principles in chronological order is the best.

This is a great historical survey of economic theories and axioms. You can learn quite a bit. Warning: this is not a deep discussion of any of them. So if you need to know for example exactly what Friedman's economic ideas were in detail and how they performed in real life, you will have to read other material to find out.Overall very enjoyable. I recommend this book to those that need introduction to Economics.

This book brought together and clarified some of the theories and Thoughts of economics that I have been exposed To over the past several decades.

This book is amazing to read in your leisure, its easy to understand, explain the main ideas of economic thinkers with very plain english, the story is like reading novel. Definitely for beginners, or people who learn economics and want to have broaden their knowledge.

This concise little book is a fast read that leads us on a colorful journey through the history of economics. Highly recommended for students and anyone who is interested in learning economic history.

Provides a powerful understanding of the evolution of ideas in Economics. The breadth of the Economists and topics is breathtaking.

Great way to explain the evolution of the economy in human life. Must read...

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Jumat, 21 Agustus 2015

Download Ebook Finding Your Zone: Ten Core Lessons for Achieving Peak Performance in Sports and Life, by Michael Lardon

Download Ebook Finding Your Zone: Ten Core Lessons for Achieving Peak Performance in Sports and Life, by Michael Lardon

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Finding Your Zone: Ten Core Lessons for Achieving Peak Performance in Sports and Life, by Michael Lardon

Finding Your Zone: Ten Core Lessons for Achieving Peak Performance in Sports and Life, by Michael Lardon


Finding Your Zone: Ten Core Lessons for Achieving Peak Performance in Sports and Life, by Michael Lardon


Download Ebook Finding Your Zone: Ten Core Lessons for Achieving Peak Performance in Sports and Life, by Michael Lardon

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Finding Your Zone: Ten Core Lessons for Achieving Peak Performance in Sports and Life, by Michael Lardon

Review

“Dr. Lardon’s book is without gimmicks or motivational hyperbole. It is the dictum that true champions follow.”—Eric Heiden, five-time Olympic gold medal-winning speed skater

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About the Author

Dr. Michael Lardon is the author of the books Mastering Golf’s Mental Game and Finding Your Zone, both of which are considered to be highly influential, research-based sport performance books. Dr. Lardon has appeared in Sports Illustrated, the New York Times and Golf Digest. He has been interviewed on ESPN, CNN, and the Golf Channel.David Leadbetter is a bestselling author and modern-day golf guru. Leadbetter has coached professional players such as Nick Faldo, Greg Norman, Nick Price, Ernie Els, and Justin Rose. He also coached Se-Ri Pak, who was inducted into the World Golf Hall of Fame in 2007. He is a regular contributor to Golf International and Golf Digest magazines, and his books have sold over a million copies.

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Product details

Paperback: 192 pages

Publisher: TarcherPerigee; 1 edition (June 3, 2008)

Language: English

ISBN-10: 039953427X

ISBN-13: 978-0399534270

Product Dimensions:

5.6 x 0.5 x 8.2 inches

Shipping Weight: 5.6 ounces (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

107 customer reviews

Amazon Best Sellers Rank:

#699,068 in Books (See Top 100 in Books)

 "The Zone is the ability to perform at your highest level in whatever domain in life. It is not a phenomenon exclusive to sports; it exists in every endeavor in which men and women apply themselves. But most people who achieve this higher consciousness and intense level of engagement get to this state of mind by accident. And this is why so many of us assume there's something magical about being in the Zone. . . .Through a lifetime of study, scientific research, and one-on-one work with athletes, I have repeatedly observed ten essential characteristics that the world's greatest athletes possess that not only enable them to perform at an optimal level but also allow them to transcend the distractions and everyday challenges that can potentially hinder their performance. Based on both my scientific research and personal experience, these components form both the basis of this book and the platform from which you can develop the mental acuity, the emotional power, and the skills that will help you improve your performance in whichever sphere of life you choose."~ Michael Lardon, M.D. from Finding Your ZoneThe Zone.Sure would be nice to find it more often, eh?That's exactly what Michael Lardon, M.D. helps us do with this great little book. Dr. Lardon is a sports psychologist and Professor at the University of California San Diego. He's spent his life studying peak performance and what enables athletes to get into the Zone.His scientific research and work with well-known PGA, NFL and Olympic athletes led him to the ten core lessons for achieving peak performance in sports and life he covers in this book. Great stuff. Let's take a quick look at some of my favorite Big Ideas--starting with defining the Zone.Some Big Ideas from the book:1. What is the Zone? - The core components.2. The Ten Lessons - For peak performance.3. Two Scorecards - Process + results.4. Stop Comparing Yourself - And quit unplugging.5. Motivation - Keep it pure.Here's to bridging that gap and living in the Zone of our potential!To find 250+ more reviews visit http://bit.ly/BrianReviews

There are many good books on the mental game, and this is one of them. The author is a psychiatrist, but in this case he is no mere academic. He was a national caliber table tennis player in his youth, and has spent many years coaching athletes, esp on the PGA tour, on how to improve their mental game. What I really like is the emphasis on hard work, preparation and improving your motivation. There are no gimmicks, pat answers or simplistic formulas for getting into the zone as the author defines it. I don't find much appeal in his emphasis on trying to analyze and even direct your own dreams ( literally dreams that you dream when asleep, not dreams as in what you hope for). But this part of the text is the only place where he doesn't hit the nail on the head, and anyone who works through this and applies it will see not only their sports performance improve, but hopefully also will see their life in general also improve, as he emphasizes applying his principles in everyday life as well. As I said, this is one of the good books on the mental game, but I think that the author's extremely realistic and practical advice sets it apart from others I have read or browsed. And that you can apply it to your daily life is a bonus of the best sort!

This book is easy to read. It lays out what needs to be done to get into the optimal state of mind in which to do your best. Michael Lardon uses concise examples to illustrate his points, which seem to be:* Trust and believe in your dreams;* Prepare fully (practise a lot);* Transform desire (expressed through dreams) into will (by harnessing direction and goals to desire);* Keep everything as simple as possible;* Focus on process not product goals (avoid "monkey mind" where there is a lot of distraction and not much directed effort);* Approach emotions from different perspectives to keep things in context ("know-mind awareness);* Be intrinsically motivated, with extrinsic (especially material) motivation only to supplement the 'pure' intrinsic motivation;* Take action;* Build self-confidence by a) looking to what you've done well before, b) seeing yourself do what others are doing, c) modelling behaviours of others, and d) accepting the faith others express in you.I found the book enjoyable and intriguing, but to me it just hints at what to do to achieve the zone. This is a 162 page essay about what Lardon has observed is common to those who can get into the zone, not how to get there.For a complemntary book that is essentially the equivalent of a gym programme for the mind, I recommend "10 Minute Toughness: The mental training programe for winning before the game begins" by Jason Selk.

I really liked this book. It has already made a difference in how I approach my bowling. I was getting frustrated with myself because I have certain expectations and when they are not met, I would be disappointed in myself. After reading this book, I have been able to readjust my thinking process and have set realistic goals for myself. It is a book that you can return to now and then for a little reminder about how to find your zone. I would highly recommend it.

I do not like 99% of the Self help stuff material available in the market. Majority of the lot just acts like an anesthesia, under whose influence the reader feel protected and self assured. However once the book in back to the shelf, you are back on your old track.This book is first not meant to make you feel better!! It talks about What do you need to do to find your peak performance output. How to compete with yourself and become a better, more efficient person.This book works at multiple levels, I thoroughly enjoyed reading it and using its guideline in my everyday life.Best

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Sabtu, 08 Agustus 2015

Download The Art of Beef Cutting: A Meat Professional's Guide to Butchering and Merchandising, by Kari Underly

Download The Art of Beef Cutting: A Meat Professional's Guide to Butchering and Merchandising, by Kari Underly

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The Art of Beef Cutting: A Meat Professional's Guide to Butchering and Merchandising, by Kari Underly

The Art of Beef Cutting: A Meat Professional's Guide to Butchering and Merchandising, by Kari Underly


The Art of Beef Cutting: A Meat Professional's Guide to Butchering and Merchandising, by Kari Underly


Download The Art of Beef Cutting: A Meat Professional's Guide to Butchering and Merchandising, by Kari Underly

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The Art of Beef Cutting: A Meat Professional's Guide to Butchering and Merchandising, by Kari Underly

From the Back Cover

This immensely practical guide explains all the fundamentals of beef cutting—from the tools of the trade to the latest cuts to advice on merchandising and butchering for profit. A complete training reference for any and every butcher's workspace, it includes step-by-step cutting techniques, detailed descriptions and photos of the cuts from each subprimal, information on specialty and ethnic cuts, and easy-to-reference charts highlighting the NAMP/IMPS numbers, URMIS UPC codes, muscle names, and ideal cooking methods for each cut. Offering a full, professional-level education on the subject, The Art of Beef Cutting is a must-have resource for professional and aspiring butchers, chefs, meat buyers, grocery store executives, and foodservice operators, as well as for culinary students and even food enthusiasts. "An invaluable addition to any cook's library." —David Varley, Corporate Chef, Michael Mina Group "A significant contribution to beef butchery where there is currently almost no complete guide for chefs, meat cutters, or culinary students to use as a resource." —Bruce Aidells, Coauthor, The Complete Meat Cookbook "What a rich treasure of clear photos, easy instructions, and creative tips . . . a superb resource for meat enthusiasts of all abilities. It's like having an entire college course at your fingertips!" —Chris R. Calkins, PhD, Nebraska Beef Industry Professor of Animal Science "Beautifully shows the passion and finesse behind something that is so often overlooked in our modern world . . . inspires anyone who reads it to become his or her own butcher." —Kevin Gillespie, Executive Chef and Co-owner, Woodfire Grill "A straightforward, comprehensive manual suitable for amateurs and professionals alike. Kari's style is easy to read and extremely instructive." —Michael Strauss, Past President, North American Meat Processors Association "Takes the mystery out of beef cutting . . . a book that all culinary students and professionals should add to their libraries." —Christopher Koetke, Vice President, Laureate International Universities Center of Excellence in Culinary Arts; Executive Director, School of Culinary Arts, Kendall College "The Art of Beef Cutting should be mandatory reading in all professional cooking schools . . . a must for any chef or butcher." —Ariane Daguin, Owner, D'Artagnan "A very encompassing, well written, in-depth training tool." —Phil Plummer, Director of Meat and Seafood, Martin's Super Markets

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About the Author

As a third-generation butcher, KARI UNDERLY witnessed the art of beef cutting at a very young age. With her own passion for the craft ignited, Kari became a journeyman meat cutter, and after gaining experience at the retail level, she moved on to meat education, merchandising, and muscle research. As a consultant to the National Cattlemen's Beef Association, Kari helped create the Flat Iron steak and Denver cut. She is the founder of Range, Inc., a consultancy dedicated to helping companies in the perishable marketplace develop merchandising tools and new market strategies. Kari speaks frequently on the topic of retail meat marketing and conducts training seminars on meat merchandising for chefs and students. For more information on Kari and Range, Inc., visit www.rangepartners.com.

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Product details

Hardcover-spiral: 240 pages

Publisher: Wiley; 1 edition (August 16, 2011)

Language: English

ISBN-10: 1118029577

ISBN-13: 978-1118029572

Product Dimensions:

8.7 x 0.9 x 12 inches

Shipping Weight: 2.7 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

59 customer reviews

Amazon Best Sellers Rank:

#160,304 in Books (See Top 100 in Books)

I was very excited when I ordered this book so this had been a disappointment.I thought "Whole Best Butchery" by Ryan Farr was better but the photographic style in that book although nice is distracting and in the beef section it focused on primals instead of sub primals. I could learn how to get the major cuts but not enough info on breaking it up into individual cuts in sequential order and the nuances of each cut.That is the reason I got the art of beef cutting in hopes of bridging these gaps.It didn't. Little by little I found this book to be unusable. For example take the chuck section. You will not understand head from toe for that cut. Step 1 is Bone in Chuck, tells you that it contains the top blade and mock tender. How is a beginner supposed to visualize what and where is that? Then it moves to step 2 which shows you a slice of the blade bone/steak !!! How did you get there? What is this sequence of events? The whole book is like this. I was just confused throughout, I could not build a sequential mindmap on how to extract these cuts.I'll be honest with you, there are better free books and free videos than these fancy resources.I would recommend "Beef Retail Fabrication" Video on youtube from "UK College of Agriculture, Food, and Environment" than all of this.I would couple it with a free pdf/webpage that can be found by googling: CFIA MEAT CUTS MANUAL beefI use the "whole best butchery" for the lamb section. Since lamb is much smaller, there are not so many sub cuts so there is enough detail levels for me.That book is my go to source for lamb.This one is just sitting on the shelf. Real disappointment.

As someone who enjoys cooking quite a bit, I've always been somewhat ignorant in the ways of beef cuts. Whenever I go to the grocery store I usually find myself referring to a website on my iPhone when trying to select my next cut for dinner, and it always seemed like the cuts I was seeing in the cooler never matched up with what I needed and/or wanted. Enter The Art of Beef Cutting.Admittedly this book is probably a bit much for most home cooks. This truly is a textbook for butchers, but if you're interested in learning exactly where each cut of beef comes from, this is the book for you. This is not just a show and tell of the different cuts. This is an instructional manual of how to break down a cow from a full carcass to every individual cut of beef you would find in the supermarket. Each set of directions is clear and simple, and the accompanying pictures are spot on. Now all I need is a bandsaw and a few subprimals and I'll be ready to go!

very good book, but it was ring bound !! something I didn't like at all, what a cheap way to make a book ! the fotos are excellent and the info is very good too !! I would have bound it like every other book and I don't like dust covers, I want it printed on the cover !!

I've known Kari for most of my meat cutting career, and will have to say that "The Art of Beef Cutting" is so detailed, that I have lent my copy to co-workers in helping train them. Kari's father was one of the best meat cutters that I have ever worked with, and she come's from a long history of knowledge. I was also blessed with a long lineage of meat cutters in the family, and have been involved since I can remember, almost 45 years, since I was 10. This Book in my opinion, is one of the best books on cutting beef, that I have ever read. I recommend it for the beginning meat cutter, to the most experienced, and to just the person who wants to know just where their favorite cut of meat comes from. Great for the average shopper for beef purchases, as to what they're purchasing.

Truly a must have for someone as myself just starting in the butcher business as well as anyone wanting to learn where their cuts come from, how to cut them, and also how to use them when cooking. Very insightful, educational, and straightforward. The marketing portion of the book is very useful not just to me as a meat cutter but also to the savvy shopper who can read between the lines for figuring out when your local butcher or store meat dept may have sales....hint...hint. Now, I just wish the author would make an accompanying instructional dvd to actually show how the different cuts are performed. I HIGHLY RECOMMEND this book to anyone!

We started selling beef at local Farmers Markets and needed a book that would help customers understand which part of the carcass the piece they were buying came from. We routinely use this book as reference material for demonstrating what they are getting. Beautifully illustrated with pictures of all the cuts, how to make them, tools to use, cooking tips and safe handling.[...]

Not really sure on this book. My husband is the chef here and he has only looked at it a few times. He has hundreds of books and usually knows if he likes a one or not. Possibly due to the technical part of this book it is a bit of a turn off. For someone else it may be gold. Hate to discourage anyone, try it to see for yourself.

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